The Relationship Between Dress and Your Credibility

The connection between your attire and your credibility is a thoroughly documented fact.  When someone meets you for the very first time they automatically assume certain qualities and characteristics about you based solely on your appearance.

It has been shown in business that your appearance strongly influences the following:

1)  Financial Success
2)  Authority
3)  Trustworthiness
4)  Intelligence
5)  Whether you should be hired or promoted

Initial credibility can be obtained by dressing in a manner that promotes trust and conveys competence.  For both men and women, suits accompanied by simple understated accessories consistently convey messages of competence, trust, and authority, regardless of culture. When your initial credibility is at a maximum, you have in effect, set up an account upon which you can draw.  Then add additional factors such as rank, expertise, and building a personal relationship, to deal with others, including people from different cultures . Without a fantastic initial credibility, you may never get another opportunity to demonstrate how competent or knowledgeable you are. 

Attention to your attire and grooming sends the message that you respect yourself and others. This is extremely important when you are attempting to conduct business into today's global market. At Watson & Associates we can assist you with ensuring that your first impression is a great one.  Remember, you only get one chance to make a great first impression. Lets make sure you make it your best.